When Ian got the job to re-design the Breyers logo, his two sons were thrilled and they told all of their friends. Ice cream. Finally, their dad had schoolyard caché.
This image is courtesy of The Dieline. The old packaging and logo are on the left, the new package, with Ian’s logo, is on the right. You can see other side-by-side examples here.
Do you follow The Dieline? It’s a great site. It’s founder and editor, Andrew Gibb, is all about profiling and discussing excellence in packaging design.