Thought for the day: All bourbon is whiskey but not all whiskey is bourbon
Have a good one…
Read the whole article at underconsideration.com.
The article is excellent with lots of images, as usual. JKR and Ian Brignell worked on this project for 2 whole years. Here’s Armin’s final paragraph. Is he gushing? I think he’s gushing…
“I realize I’m starting to sound like a broken record but this is really outstanding work. There is no high-end concept going on and there is no heavy-handed demographic-targeting agenda, it’s simply a commitment to designing the absolute best-looking packaging possible with attention to detail at every turn. No other mass consumer product looks this good and polished on the market right now. Well done, Budweiser, well done.”
Armin Vit has put together a great article about the Bud Light re-design. Take a look. It’s called From Light to Bold
New Packaging for Bud Light by Jones Knowles Ritchie
The article reviews the impetus behind the re-design of his website, Ian’s design history, his evolution into one of Canada’s most prolific type designers and his new online digital foundry, IB Type Inc.
Great article. Great visuals. Check it out!
That’s a lot of vodka…
Do you like reading annual reports? I like reading annual reports and Diageo‘s 2013 A.P. is a treat.
Their statistics are remarkable: Out of the top 20 premium distilled spirits brands worldwide, Diageo has 7; out of the top 100 they have 17. Diageo creates, nurtures, innovates, markets and protects their brands with diligence and flourish.
We here at Ian Brignell Lettering Design are proud of how many of these brand (and sub-brand) logos Ian has designed: Captain Morgan, Tanqueray Rangpur, Pampero Anniversario, Don Julio, Parrot Bay, Cacique, Leyenda, George Dickel #8 and #12 and Crown Royal. Have I forgotten something? Possibly… and he has designed too many sub-brand logos to list.
So, let’s raise a glass to Smirnoff. Cheers!
Smirnoff logo b. 2002
Ian Brignell designed this Dove logo and dove illustration about ten years ago. This iteration (i.e. the words Go Soft and the bird image) is the work of the illustrious Beto Lima, an Art Director in Rio de Janeiro.
Beto Lima Studio has generously posted their Dove Go Soft Brandbook. A Brandbook is meant to illuminate the creative journey of a design evolution.
We here at Ian Brignell Lettering Design are always trying to offer a peek-behind-the-curtain to all you graphic design students and fans. Enjoy!
It’s the place we buy our booze: the Liquor Control Board of Ontario, a Soviet-era sounding string-of-words rendered elegance incarnate by the hand of Ian Brignell. Along with the lettering, he drew the background illustration as well.
This LCBO identity launched almost 20 years ago. It still feels fresh, elegant and vital.
It’s the late 1970’s and I’m night skiing. My jeans are soaked through and my ass is cold but no one could be happier as I sit back into the ice encrusted chairlift and relax as it swings me back up the hill. Snowflakes twirl through the spotlights running along the side of the lift, Raindrops-are-falling-on-my-head wafts, I have three things only in the pocket of my jacket and it’s all I’ll ever need: tissues, a two dollar bill and my cherry flavoured ChapStick.
It is a discussion Ian and I have all the time; what is the defining characteristic of an iconic brand besides longevity? I think it is when a brand narrative jumps the corporate barricades and lands smack in the middle of our own lives and becomes a part of our personal story.
When Ian was hired to work on the new logo he was especially thrilled because ChapStick is part of his story, too. Skiing, windy/frigid bus stops…it seems incredible now but back then ChapStick was the only choice we had for lip protection besides lipstick and petroleum jelly.
Here’s the old logo then the new logo by Ian. He calls this kind of close-in redesign an evolution.
Thanks for your query, Karen, and for the photo. Yes, Ian was responsible for the lettering on some of the Pleasures sub-brands. For example (see image), A Garden of Pleasures.
It was the lovely and talented Dena Seigel, then of Estée Lauder, who hired Ian for Estée Lauder Pleasures. Later, he worked with their wonderful Creative Director, Cathy Phelon.
It’s a great company.