All stories related to: Marketing

Mar 11 2014
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SMIRNOFF by Ian Brignell still No.1

SmirnoffNo.! poster

That’s a lot of vodka…

Do you like reading annual reports? I like reading annual reports and Diageo‘s 2013 A.P. is a treat.

Their statistics are remarkable: Out of the top 20 premium distilled spirits brands worldwide, Diageo has 7; out of the top 100 they have 17. Diageo creates, nurtures, innovates, markets and protects their brands with diligence and flourish.

We here at Ian Brignell Lettering Design are proud of how many of these brand (and sub-brand) logos Ian has designed: Captain Morgan, Tanqueray Rangpur, Pampero Anniversario, Don Julio, Parrot Bay, Cacique, Leyenda, George Dickel #8 and #12 and Crown Royal. Have I forgotten something? Possibly… and he has designed too many sub-brand logos to list.

So, let’s raise a glass to Smirnoff. Cheers!

Smirnoff logo b. 2002

 

Feb 09 2014
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Behind the scenes at Dove brand

Dove go soft

Ian Brignell designed this Dove logo and dove illustration about ten years ago. This iteration (i.e. the words Go Soft and the bird image) is the work of the illustrious Beto Lima, an Art Director in Rio de Janeiro.

Beto Lima Studio has generously posted their Dove Go Soft Brandbook. A Brandbook is meant to illuminate the creative journey of a design evolution.

We here at Ian Brignell Lettering Design are always trying to offer a peek-behind-the-curtain to all you graphic design students and fans. Enjoy!

 

 

Nov 12 2013
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Stingrays and Lions and Tigers – oh my!

Stingray

 

Toronto loves the Toronto Zoo and I love this poster series designed to promote Stingray Bay. Ian Brignell had a lot of fun with these three.

Stingray Bay was unique in that patrons could interact with stingrays by feeding and touching them as the rays swam around. The exhibit closed in 2012, but Ian’s lettering lives forever.

Nov 08 2013
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Estée Lauder Pleasures; continued

pleasures-peony-garden

Thanks for your query, Karen, and for the photo. Yes, Ian was responsible for the lettering on some of the Pleasures sub-brands. For example (see image), A Garden of Pleasures.

Garden of pleasures

It was the lovely and talented Dena Seigel, then of Estée Lauder, who hired Ian for Estée Lauder Pleasures.  Later, he worked with their wonderful Creative Director, Cathy Phelon.

It’s a great company.

 

 

Nov 06 2013
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Hug Me: Coca-Cola Introduces Gesture Based Marketing in Singapore

This is the title of an excellent article written by Anthony Wing Kosner and published in Forbes online.

Here’s the first paragraph:

How do you translate Coca-Cola into Singaporean English? How about, “Hug Me”? That’s the premise of a new marketing campaign that Coke has launched in Singapore. But what makes this newsworthy, at least for me, is that the message is being sealed with a gesture.

Read the rest here.

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Coors Banquet

08_21_13_coorsbanquet_4

Thanks, yet again, to the dieline for great visuals and editorial about the new Coors Banquet The Legend Since 1873.

 

Apr 05 2013
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Tick-Tock. POOF! Yum. CRUNCH!

Ian was asked to create brash, casual lettering for words that would be inserted into a number of television spots for a new product, Special K Cracker Chips. He did and the ad works.

Apr 02 2013
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Breyers Before and After

When Ian got the job to re-design the Breyers logo, his two sons were thrilled and they told all of their friends. Ice cream. Finally, their dad had schoolyard caché.

This image is courtesy of The Dieline. The old packaging and logo are on the left, the new package, with Ian’s logo, is on the right. You can see other side-by-side examples here.

Do you follow The Dieline? It’s a great site. It’s founder and editor, Andrew Gibb, is all about profiling and discussing excellence in packaging design.