A grand time was had by all!
The reel heard ’round the world. Enjoy.
SILVER PENTAWARD 2015 – BEVERAGES – JONES KNOWLES RITCHIE
The graphic designer for Coke, Dove and Leffe takes his vacations in la Nièvre!
Ian Brignell is a renowned lettering and logo designer for some of the world’s biggest brands.
Unwittingly, you have almost certainly bought one of the products which has benefitted from his artistic flair.
In the hamlet of La Bretonnière, deep in the Donzy countryside, there is a magnificently restored old farmhouse. It is the summer home of Ian Brignell and Catherine O’Toole for six or seven weeks of each year.
He is the creator of Ian Brignell Lettering Design. She is its marketing director and the business is based in Toronto (Canada). Ian designs the fonts and logos for internationally famous brands.
He has specialized in this for the last 29 years.
No big deal, you might say, but one only has to mention Dove, Leffe and Hoegaarden beer, Smirnoff vodka or the iconic Coke font (for the Share-a-Coke campaign) to realize what Ian does. He is the lettering designer for numerous star products.
He doesn’t deal directly with these big companies but works through their advertising agencies or marketing consultants. That said, his work nonetheless represents brands that are known and recognized worldwide. As a freelance graphic designer for the last 29 years (he also worked in London for three years) Ian says “it’s all the result of a long process. I had a lot of clients in Toronto and have built up a complete network in New York”’. Ian has made his mark. He is a major reference in his line of work which has few competitors, “design requires a subtle approach and has to create an emotional response. One must listen very carefully to clients”, his artistic ability does the rest. The campaign directive is invariably very precise and deadlines relatively short, sometimes only four or five days. On average he generally has between one and two weeks.
A notable exception was Smirnoff “there was an eighteen month gap between my initial research and the finished product” For Coke’s personalized-cans campaign everything moved very quickly “one of my New York clients contacted me in 2011. The briefing was to design a typeface for the brand. I did it in only two weeks. It was test launched in Australia and since then it’s gone worldwide. It’s great, I’m very proud of it”
Lively spirited (and speaking very capable French) Ian stays on the ball. He has made good use of his holiday break to create the logo for his new company, IB Type. It is due to be launched this coming October.
Gill Sibley is a translator (French-to-English). Her areas of expertise include film sub-titling, screenplays, scripts, press releases, magazine/journal articles and ad/packaging copy. Contact Gill (in France) email@example.com
The article reviews the impetus behind the re-design of his website, Ian’s design history, his evolution into one of Canada’s most prolific type designers and his new online digital foundry, IB Type Inc.
Great article. Great visuals. Check it out!
For Immediate Release Toronto, May 22, 2014
Ian Brignell, the Toronto-based logo, lettering and font designer, is pleased to announce the launch date of his new online digital foundry.
IB Type Inc. One man. One hand. Every letter.
Launch date: October 1st, 2014
For Ian Brignell, it’s always been all about the WORK
Ian Brignell’s logo, font and lettering design is ubiquitous. His work is characterized by both elegance and design breadth. The geographic range of his work is international in scope, and his design impact on many of America’s most iconic brands is remarkable.
Ian Brignell has designed custom fonts for Coke and Bell, among others. This October 2014, Ian will launch his own online digital type foundry, IB Type Inc. Finally, everyone will be able to have a Brignell typeface in their font library.
About Ian Brignell
Ian Brignell is a Toronto-based logo, lettering and font designer.
Ian Brignell studied graphic design at Sheridan College in Toronto, Canada (grad 1982). He began his own graphic design firm, ran it for two years then closed shop because he wanted to see the world. An inveterate traveler, Ian ended up living and working in London, England. He returned to Canada in 1988 and founded Ian Brignell Lettering Design. He lives in Toronto with his wife, Catherine O’Toole, and their two sons.
About Catherine O’Toole
Catherine is Marketing Director for Ian Brignell Lettering Design and Company co-Director with Ian of IB Type Inc.
Formerly, she worked in sales, marketing and as Editor in the textbook publishing industry. Catherine is a writer.
The days are shorter, sunsets are more bright white than warm, crisp air nips my nose and the leaves have mostly fallen. Winter is coming, Christmas is nigh and so is the seasonal re-launch of this epic perfume.
Estée Lauder Pleasures was one of the first major American brands that Ian worked on. In many ways, it launched his career into the United States. Pleasures hit the perfume market in 1995 and was the best selling brand by the end of the next year. The lettering, the bottle, the scent – it was, and is, a perfect package.
New textbook by Terry Rydberg, Exploring InDesign, 6/e (Cengage), featuring Ian.
Available from Amazon.
I love drawing letters. It started in Grade 4 when I used to copy the 16-point type from my reading books size-as just for the thrill of it. As I got older, I found the expressive power within letters intoxicating and wanted to create them myself, interpreting their moods and their geometry.
Type is the foundation of good graphic design. Sensitive choices regarding type styles and weights and sizes impact visual message and meaning. Art directors who want to go beyond available type solutions come to me. I am a lettering designer.