All stories related to: Typography

Aug 07 2014
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Historic Share-a-Coke campaign is a “celebration”

Coke UK 2014

 

Is the Share-a-Coke font, designed by Ian Brignell,  destined to be its own brand? Perhaps…

“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.

That was a quote from 2013. Worldwide, coke sales went up significantly. Now, the Share-a-Coke summer campaign is back.

Read both articles here and here at Packaging News. Then we’ll see y’all next year…

Jul 23 2014
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Coke font found by Ian Brignell in a small épicerie in the Nièvre, France

Coke famille 1

 

…and now these cans are in the fridge.

Coke famille 2

It is a delight to be able to strategically salt Ian’s designs around the house and I am so proud of his work on this Coke font. Let’s face it: this thing is huge and getting huger. No: “huger” is not a word but hey–I’m on vacation!

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Paris is plastered with the Coke “You” font designed by Ian Brignell

Coke Paris 2014 2

 

Hard to believe that Ian designed the Coke “You” font for Coca Cola Australia way back in 2011. They ran a successful test campaign there which has since branched out to the rest of the world. It hit France with a bang this summer. Here are a few examples from that campaign.

Coke Paris 2014 4

And, a shot of the man himself in Paris.

Coke Paris 2014 1

Love the ‘x’ in Alix…

Vive la France!

Jul 07 2014
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Famous Canadian Typographer: Ian Brignell

What’s in a synonym? What’s in a name?

You choose;

Famous Canadian Typographer: Ian Brignell

Famous Canadian Type Designer: Ian Brignell

Famous Canadian Font Designer: Ian Brignell

Famous Canadian Lettering Designer: Ian Brignell

Famous Canadian Logo Designer: Ian Brignell

Whew. Here he is last autumn hiking at Tew’s Falls, ON. So damn Canadian…

Ian at Tew's Falls

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Bell logo by Ian Brignell

Bell 2

b. 2008

A crushing deadline. The logo and Bell Slim font had to be ready in time for the summer Olympics.

It was.

May 05 1994
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Beauty on Stage by Brignell

Beauty on Stage

b. 1994

This was part of a nation-wide cosmetics merchandising campaign for The Bay.

Every time I see this I think of Lucille Ball. Why?