Maybe you’ve never heard of Ian Brignell, a Toronto-based logotype designer, but chances are you’ve seen his work. In fact, unless you’re hiding in an abandoned missile silo in the remote Siberian tundra (as we are), or in some post-capitalist haven (Toronto), it’s likely that his logotypes have colonized the majority of your day-to-day visual field. Brignell’s incredible talent for distilling the essence of America’s consumer identity has landed him design work with the most ubiquitous, high profile brands—everything from Burger King’s heavyset, corpulent lettering to the elegant scripts and serifed typefaces of top shelf potations like Coors Light and Miller High Life. Brignell’s instantly recognizable logos are the saccarine icing on an incredibly dry cake of globalized mass culture.
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