Western draws from rich history with new visual identity
The new brand sees Western transition from the Tower logo (adopted in 2000) in favour of an updated version of the shield that appears in Western’s coat of arms. The new logo is coupled with a custom font, created by designer Ian Brignell, who also created a custom font for Harvard University. Both the font, to be registered as ‘Hellmuth’ and the logo will be used to distinguish the overall university, and its faculties and units.
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