Is the Share-a-Coke font, designed by Ian Brignell,  destined to be its own brand? Perhaps…

“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.

That was a quote from 2013. Worldwide, coke sales went up significantly. Now, the Share-a-Coke summer campaign is back.

Read both articles here and here at Packaging News. Then we’ll see y’all next year…