Feb 09 2014
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Behind the scenes at Dove brand

Dove go soft

Ian Brignell designed this Dove logo and dove illustration about ten years ago. This iteration (i.e. the words Go Soft and the bird image) is the work of the illustrious Beto Lima, an Art Director in Rio de Janeiro.

Beto Lima Studio has generously posted their Dove Go Soft Brandbook. A Brandbook is meant to illuminate the creative journey of a design evolution.

We here at Ian Brignell Lettering Design are always trying to offer a peek-behind-the-curtain to all you graphic design students and fans. Enjoy!