A grand time was had by all!

At the Clio Awards, NYC, 2016

Clio Gold for Budweiser, 09/2016, NYC
A grand time was had by all!
At the Clio Awards, NYC, 2016
Clio Gold for Budweiser, 09/2016, NYC
The reel heard ’round the world. Enjoy.
America logo for Budweiser by Ian Brignell 2016
Read the whole article at underconsideration.com.
The article is excellent with lots of images, as usual. JKR and Ian Brignell worked on this project for 2 whole years. Here’s Armin’s final paragraph. Is he gushing? I think he’s gushing…
“I realize I’m starting to sound like a broken record but this is really outstanding work. There is no high-end concept going on and there is no heavy-handed demographic-targeting agenda, it’s simply a commitment to designing the absolute best-looking packaging possible with attention to detail at every turn. No other mass consumer product looks this good and polished on the market right now. Well done, Budweiser, well done.”