Mostly, you will see the lock-up in blue but here’s the BW version for now:
Thought for the day: All bourbon is whiskey but not all whiskey is bourbon
Have a good one…
Read the whole article at underconsideration.com.
The article is excellent with lots of images, as usual. JKR and Ian Brignell worked on this project for 2 whole years. Here’s Armin’s final paragraph. Is he gushing? I think he’s gushing…
“I realize I’m starting to sound like a broken record but this is really outstanding work. There is no high-end concept going on and there is no heavy-handed demographic-targeting agenda, it’s simply a commitment to designing the absolute best-looking packaging possible with attention to detail at every turn. No other mass consumer product looks this good and polished on the market right now. Well done, Budweiser, well done.”
Armin Vit has put together a great article about the Bud Light re-design. Take a look. It’s called From Light to Bold