All stories related to: Marketing
Applied Arts: Talking Fonts with Type Designer, Ian Brignell
The Applied Arts Wire is the daily blog from Applied Arts Magazine. On July 11, 2014, the editor posted a great article about Ian. You can read it here.
The article reviews the impetus behind the re-design of his website, Ian’s design history, his evolution into one of Canada’s most prolific type designers and his new online digital foundry, IB Type Inc.
Great article. Great visuals. Check it out!
SMIRNOFF by Ian Brignell still No.1
That’s a lot of vodka…
Do you like reading annual reports? I like reading annual reports and Diageo‘s 2013 A.P. is a treat.
Their statistics are remarkable: Out of the top 20 premium distilled spirits brands worldwide, Diageo has 7; out of the top 100 they have 17. Diageo creates, nurtures, innovates, markets and protects their brands with diligence and flourish.
We here at Ian Brignell Lettering Design are proud of how many of these brand (and sub-brand) logos Ian has designed: Captain Morgan, Tanqueray Rangpur, Pampero Anniversario, Don Julio, Parrot Bay, Cacique, Leyenda, George Dickel #8 and #12 and Crown Royal. Have I forgotten something? Possibly… and he has designed too many sub-brand logos to list.
So, let’s raise a glass to Smirnoff. Cheers!
Smirnoff logo b. 2002
Behind the scenes at Dove brand
Ian Brignell designed this Dove logo and dove illustration about ten years ago. This iteration (i.e. the words Go Soft and the bird image) is the work of the illustrious Beto Lima, an Art Director in Rio de Janeiro.
Beto Lima Studio has generously posted their Dove Go Soft Brandbook. A Brandbook is meant to illuminate the creative journey of a design evolution.
We here at Ian Brignell Lettering Design are always trying to offer a peek-behind-the-curtain to all you graphic design students and fans. Enjoy!
Blue Goose logo by Ian Brignell
Ian designed the new logo and monogram for Blue Goose. The packaging as a whole is inspired. Utilizing some remarkable animal drawings by illustrator Ben Kwok the new Blue Goose line is tantalizing.
A proud Canadian company, their high-end organic products are available across the country.
Stingrays and Lions and Tigers – oh my!
Toronto loves the Toronto Zoo and I love this poster series designed to promote Stingray Bay. Ian Brignell had a lot of fun with these three.
Stingray Bay was unique in that patrons could interact with stingrays by feeding and touching them as the rays swam around. The exhibit closed in 2012, but Ian’s lettering lives forever.
Estée Lauder Pleasures; continued
Thanks for your query, Karen, and for the photo. Yes, Ian was responsible for the lettering on some of the Pleasures sub-brands. For example (see image), A Garden of Pleasures.
It was the lovely and talented Dena Seigel, then of Estée Lauder, who hired Ian for Estée Lauder Pleasures. Later, he worked with their wonderful Creative Director, Cathy Phelon.
It’s a great company.
Hug Me: Coca-Cola Introduces Gesture Based Marketing in Singapore
This is the title of an excellent article written by Anthony Wing Kosner and published in Forbes online.
Here’s the first paragraph:
How do you translate Coca-Cola into Singaporean English? How about, “Hug Me”? That’s the premise of a new marketing campaign that Coke has launched in Singapore. But what makes this newsworthy, at least for me, is that the message is being sealed with a gesture.
Read the rest here.
The Coke font just keeps on Giving!
Presenting: The Hug ME machine
But Coca-Cola tells its own story best so you can read it here:
COCA-COLA VENDING MACHINE DELIVERS A COKE AND A SMILE
Clio Award 2013
Yay Miller High Life! Yay Ian!
Please check out the details at WELOVEAD.
Thanks, yet again, to the dieline for great visuals and editorial about the new Coors Banquet The Legend Since 1873.
Brignell Does Booze
Red White and Blue for You from Miller
A few years ago, Ian was hired to work on the re-design of Miller High Life. (You can read about that launch at Brand New.) Millers new design is powerful and clever: they kept everything from the 2010 version and just added colour.
Here’s a comparison of the 2010 version and the new version:
Lovelypackage does a lovely job showcasing this new design with a feature on the new Miller High Life. Like their article says, “Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”
Food & Drink Magazine
Tick-Tock. POOF! Yum. CRUNCH!
Ian was asked to create brash, casual lettering for words that would be inserted into a number of television spots for a new product, Special K Cracker Chips. He did and the ad works.