That’s a lot of vodka…

Do you like reading annual reports? I like reading annual reports and Diageo‘s 2013 A.P. is a treat.

Their statistics are remarkable: Out of the top 20 premium distilled spirits brands worldwide, Diageo has 7; out of the top 100 they have 17. Diageo creates, nurtures, innovates, markets and protects their brands with diligence and flourish.

We here at Ian Brignell Lettering Design are proud of how many of these brand (and sub-brand) logos Ian has designed: Captain Morgan, Tanqueray Rangpur, Pampero Anniversario, Don Julio, Parrot Bay, Cacique, Leyenda, George Dickel #8 and #12 and Crown Royal. Have I forgotten something? Possibly… and he has designed too many sub-brand logos to list.

So, let’s raise a glass to Smirnoff. Cheers!

Smirnoff logo b. 2002

Ian Brignell designed this Dove logo and dove illustration about ten years ago. This iteration (i.e. the words Go Soft and the bird image) is the work of the illustrious Beto Lima, an Art Director in Rio de Janeiro.

Beto Lima Studio has generously posted their Dove Go Soft Brandbook. A Brandbook is meant to illuminate the creative journey of a design evolution.

We here at Ian Brignell Lettering Design are always trying to offer a peek-behind-the-curtain to all you graphic design students and fans. Enjoy!

Thanks for your query, Karen, and for the photo. Yes, Ian was responsible for the lettering on some of the Pleasures sub-brands. For example (see image), A Garden of Pleasures.

It was the lovely and talented Dena Seigel, then of Estée Lauder, who hired Ian for Estée Lauder Pleasures.  Later, he worked with their wonderful Creative Director, Cathy Phelon.

It’s a great company.