Paramount wordmark in use as stand-alone logo for Paramount Network. Very cool with @chrissyteigen!
Jan 21 2018
PARAMOUNT wordmark by Ian Brignell looks good with @chrissyteigen!
All stories related to: New Logo
new PARAMOUNT logo by Ian Brignell
new PARAMOUNT Network logo for Viacom, 2017 by Ian Brignell (Wordmark only). With Creative team at Viacom.
Mostly, you will see the lock-up in blue but here’s the BW version for now:
PARAMOUNT logo by Ian Brignell (2017), wordmark only.
Aug 25 2016
new SEARS Canada logo by Ian Brignell
SEARS Canada logo by Ian Brignell, 2016
KASHI by Ian Brignell
New KASHI logo designed by Ian Brignell, 2016
AMERICA by Ian Brignell
America logo for Budweiser by Ian Brignell 2016
Mar 01 2016
New WILD TURKEY logo by Ian Brignell
new Wild Turkey logo by Ian Brignell, 2016. ian@ianbrignell.com
Thought for the day: All bourbon is whiskey but not all whiskey is bourbon
Have a good one…
Jan 27 2016
the Budweiser redesign is “Great. Great. Great.” says Armin Vit
Hirez Budweiser label, all lettering and logo by Ian Brignell (2015)
Read the whole article at underconsideration.com.
The article is excellent with lots of images, as usual. JKR and Ian Brignell worked on this project for 2 whole years. Here’s Armin’s final paragraph. Is he gushing? I think he’s gushing…
“I realize I’m starting to sound like a broken record but this is really outstanding work. There is no high-end concept going on and there is no heavy-handed demographic-targeting agenda, it’s simply a commitment to designing the absolute best-looking packaging possible with attention to detail at every turn. No other mass consumer product looks this good and polished on the market right now. Well done, Budweiser, well done.”
Jan 11 2016
new BUD LIGHT logo profiled at Brand New (underconsideration.com)
Bud Light logo (and all type design) by Ian Brignell (2016)
Armin Vit has put together a great article about the Bud Light re-design. Take a look. It’s called From Light to Bold
New Packaging for Bud Light by Jones Knowles Ritchie
Dec 14 2015
New Budweiser logo by Ian Brignell
All lettering on this new Budweiser label by Ian Brignell (including that amazing new logo)
May 05 2014
Award Winning Blue Goose, packaging
Awards – 2014
Art Directors Club Awards – Silver – Packaging Design
D&AD – In Book – Branding Series
D&AD – In Book – Branding Series
Applied Arts – Packaging Design and Branding
Brand New Awards – Comprehensive Identity Program – UnderConsideration
A’ Design Award – Platinum – Packaging Design for Blue Goose Pure Foods
A’ Design Award – Platinum – Packaging Design for Blue Goose Pure Foods
One Show – Finalist – Packaging Series
Marketing Awards – Finalist – Branding Series and Packaging Design
Ian Brignell designed the word mark and monogram.
Well done, Sid Lee!
Dec 17 2013
Blue Goose logo by Ian Brignell
Ian designed the new logo and monogram for Blue Goose. The packaging as a whole is inspired. Utilizing some remarkable animal drawings by illustrator Ben Kwok the new Blue Goose line is tantalizing.
A proud Canadian company, their high-end organic products are available across the country.
Nov 12 2013
Iconic brands are the stories we tell: new ChapStick logo
It’s the late 1970’s and I’m night skiing. My jeans are soaked through and my ass is cold but no one could be happier as I sit back into the ice encrusted chairlift and relax as it swings me back up the hill. Snowflakes twirl through the spotlights running along the side of the lift, Raindrops-are-falling-on-my-head wafts, I have three things only in the pocket of my jacket and it’s all I’ll ever need: tissues, a two dollar bill and my cherry flavoured ChapStick.
It is a discussion Ian and I have all the time; what is the defining characteristic of an iconic brand besides longevity? I think it is when a brand narrative jumps the corporate barricades and lands smack in the middle of our own lives and becomes a part of our personal story.
When Ian was hired to work on the new logo he was especially thrilled because ChapStick is part of his story, too. Skiing, windy/frigid bus stops…it seems incredible now but back then ChapStick was the only choice we had for lip protection besides lipstick and petroleum jelly.
Here’s the old logo then the new logo by Ian. He calls this kind of close-in redesign an evolution.
Nov 06 2013
Bell
I guess I’m having an “iconic brands by Brignell” kind of day and I realized that I’ve never posted the logo and font Ian designed for Bell. it’s one of my favourites, so here it is again:
Now, I’ve got to go eat lunch. You all have a nice midday.
Oct 21 2013
Red White and Blue for You from Miller
A few years ago, Ian was hired to work on the re-design of Miller High Life. (You can read about that launch at Brand New.) Millers new design is powerful and clever: they kept everything from the 2010 version and just added colour.
Here’s a comparison of the 2010 version and the new version:
Lovelypackage does a lovely job showcasing this new design with a feature on the new Miller High Life. Like their article says, “Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”
Sep 23 2013
Food & Drink Magazine
Twenty years, four iterations of the logo, Ian worked on three of them, including this new one. Congratulations Food & Drink!