Mostly, you will see the lock-up in blue but here’s the BW version for now:
Thought for the day: All bourbon is whiskey but not all whiskey is bourbon
Have a good one…
Read the whole article at underconsideration.com.
The article is excellent with lots of images, as usual. JKR and Ian Brignell worked on this project for 2 whole years. Here’s Armin’s final paragraph. Is he gushing? I think he’s gushing…
“I realize I’m starting to sound like a broken record but this is really outstanding work. There is no high-end concept going on and there is no heavy-handed demographic-targeting agenda, it’s simply a commitment to designing the absolute best-looking packaging possible with attention to detail at every turn. No other mass consumer product looks this good and polished on the market right now. Well done, Budweiser, well done.”
Armin Vit has put together a great article about the Bud Light re-design. Take a look. It’s called From Light to Bold
New Packaging for Bud Light by Jones Knowles Ritchie
D&AD – In Book – Branding Series
A’ Design Award – Platinum – Packaging Design for Blue Goose Pure Foods
Ian designed the new logo and monogram for Blue Goose. The packaging as a whole is inspired. Utilizing some remarkable animal drawings by illustrator Ben Kwok the new Blue Goose line is tantalizing.
A proud Canadian company, their high-end organic products are available across the country.
It’s the late 1970’s and I’m night skiing. My jeans are soaked through and my ass is cold but no one could be happier as I sit back into the ice encrusted chairlift and relax as it swings me back up the hill. Snowflakes twirl through the spotlights running along the side of the lift, Raindrops-are-falling-on-my-head wafts, I have three things only in the pocket of my jacket and it’s all I’ll ever need: tissues, a two dollar bill and my cherry flavoured ChapStick.
It is a discussion Ian and I have all the time; what is the defining characteristic of an iconic brand besides longevity? I think it is when a brand narrative jumps the corporate barricades and lands smack in the middle of our own lives and becomes a part of our personal story.
When Ian was hired to work on the new logo he was especially thrilled because ChapStick is part of his story, too. Skiing, windy/frigid bus stops…it seems incredible now but back then ChapStick was the only choice we had for lip protection besides lipstick and petroleum jelly.
Here’s the old logo then the new logo by Ian. He calls this kind of close-in redesign an evolution.
A few years ago, Ian was hired to work on the re-design of Miller High Life. (You can read about that launch at Brand New.) Millers new design is powerful and clever: they kept everything from the 2010 version and just added colour.
Here’s a comparison of the 2010 version and the new version:
Lovelypackage does a lovely job showcasing this new design with a feature on the new Miller High Life. Like their article says, “Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”