Is the Share-a-Coke font, designed by Ian Brignell, destined to be its own brand? Perhaps…
“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.
That was a quote from 2013. Worldwide, coke sales went up significantly. Now, the Share-a-Coke summer campaign is back.
The article reviews the impetus behind the re-design of his website, Ian’s design history, his evolution into one of Canada’s most prolific type designers and his new online digital foundry, IB Type Inc.
Great article. Great visuals. Check it out!
Hard to believe that Ian designed the Coke “You” font for Coca Cola Australia way back in 2011. They ran a successful test campaign there which has since branched out to the rest of the world. It hit France with a bang this summer. Here are a few examples from that campaign.
And, a shot of the man himself in Paris.
Love the ‘x’ in Alix…
Vive la France!
What’s in a synonym? What’s in a name?
Famous Canadian Typographer: Ian Brignell
Famous Canadian Type Designer: Ian Brignell
Famous Canadian Font Designer: Ian Brignell
Famous Canadian Lettering Designer: Ian Brignell
Famous Canadian Logo Designer: Ian Brignell
Whew. Here he is last autumn hiking at Tew’s Falls, ON. So damn Canadian…