All stories related to: Typography

Dec 14 2015

Bud Bold and Bud Crafted by Ian Brignell

New custom fonts by Ian Brignell for Budweiser re-brand (2015): Bud Bold and Bud Crafted

Aug 07 2014

Historic Share-a-Coke campaign is a “celebration”

Is the Share-a-Coke font, designed by Ian Brignell, destined to be its own brand? Perhaps…

“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.

That was a quote from 2013. Worldwide, coke sales went up significantly. Now, the Share-a-Coke summer campaign is back.

Read both articles here and here at Packaging News. Then we’ll see y’all next year…

Jul 30 2014

Applied Arts: Talking Fonts with Type Designer, Ian Brignell

The Applied Arts Wire is the daily blog from Applied Arts Magazine. On July 11, 2014, the editor posted a great article about Ian. You can read it here.

The article reviews the impetus behind the re-design of his website, Ian’s design history, his evolution into one of Canada’s most prolific type designers and his new online digital foundry, IB Type Inc.

Great article. Great visuals. Check it out!

Jul 23 2014

Coke font found by Ian Brignell in a small épicerie in the Nièvre, France

…and now these cans are in the fridge.

It is a delight to be able to strategically salt Ian’s designs around the house and I am so proud of his work on this Coke font. Let’s face it: this thing is huge and getting huger. No: “huger” is not a word but hey–I’m on vacation!

Paris is plastered with the Coke “You” font designed by Ian Brignell

Hard to believe that Ian designed the Coke “You” font for Coca Cola Australia way back in 2011. They ran a successful test campaign there which has since branched out to the rest of the world. It hit France with a bang this summer. Here are a few examples from that campaign.