All stories related to: “You”

Aug 18 2014
Email Twitter 2 StumbleUpon Linkedin Google Plus Pinterest

In English and French, Ian Brignell is news!

LeJDC frontpage


The following is a translation of an original article by French journalist Denis Chaumereuil which appeared in Le Journal du Centre in August, 2014.

The graphic designer for Coke, Dove and Leffe takes his vacations in la Nièvre!

Ian Brignell is a renowned lettering and logo designer for some of the world’s biggest brands.

Unwittingly, you have almost certainly bought one of the products which has benefitted from his artistic flair.

In the hamlet of La Bretonnière, deep in the Donzy countryside, there is a magnificently restored old farmhouse. It is the summer home of Ian Brignell and Catherine O’Toole for six or seven weeks of each year.

He is the creator of Ian Brignell Lettering Design. She is its marketing director and the business is based in Toronto (Canada). Ian designs the fonts and logos for internationally famous brands.

He has specialized in this for the last 29 years.

No big deal, you might say, but one only has to mention Dove, Leffe and Hoegaarden beer, Smirnoff vodka or the iconic Coke font (for the Share-a-Coke campaign) to realize what Ian does. He is the lettering designer for numerous star products.

He doesn’t deal directly with these big companies but works through their advertising agencies or marketing consultants. That said, his work nonetheless represents brands that are known and recognized worldwide. As a freelance graphic designer for the last 29 years (he also worked in London for three years) Ian says “it’s all the result of a long process. I had a lot of clients in Toronto and have built up a complete network in New York”’. Ian has made his mark. He is a major reference in his line of work which has few competitors, “design requires a subtle approach and has to create an emotional response. One must listen very carefully to clients”, his artistic ability does the rest. The campaign directive is invariably very precise and deadlines relatively short, sometimes only four or five days. On average he generally has between one and two weeks.

A notable exception was Smirnoff “there was an eighteen month gap between my initial research and the finished product” For Coke’s personalized-cans campaign everything moved very quickly “one of my New York clients contacted me in 2011. The briefing was to design a typeface for the brand. I did it in only two weeks. It was test launched in Australia and since then it’s gone worldwide. It’s great, I’m very proud of it”

Lively spirited (and speaking very capable French) Ian stays on the ball. He has made good use of his holiday break to create the logo for his new company, IB Type. It is due to be launched this coming October.



Gill Sibley is a translator (French-to-English). Her areas of expertise include film sub-titling, screenplays, scripts, press releases, magazine/journal articles and ad/packaging copy. Contact Gill (in France)

Aug 07 2014
Email Twitter 2 StumbleUpon Linkedin Google Plus Pinterest

Historic Share-a-Coke campaign is a “celebration”

Coke UK 2014


Is the Share-a-Coke font, designed by Ian Brignell,  destined to be its own brand? Perhaps…

“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.

That was a quote from 2013. Worldwide, coke sales went up significantly. Now, the Share-a-Coke summer campaign is back.

Read both articles here and here at Packaging News. Then we’ll see y’all next year…

Jul 23 2014
Email Twitter 2 StumbleUpon Linkedin Google Plus Pinterest

Coke font found by Ian Brignell in a small épicerie in the Nièvre, France

Coke famille 1


…and now these cans are in the fridge.

Coke famille 2

It is a delight to be able to strategically salt Ian’s designs around the house and I am so proud of his work on this Coke font. Let’s face it: this thing is huge and getting huger. No: “huger” is not a word but hey–I’m on vacation!

Email Twitter 2 StumbleUpon Linkedin Google Plus Pinterest

Paris is plastered with the Coke “You” font designed by Ian Brignell

Coke Paris 2014 2


Hard to believe that Ian designed the Coke “You” font for Coca Cola Australia way back in 2011. They ran a successful test campaign there which has since branched out to the rest of the world. It hit France with a bang this summer. Here are a few examples from that campaign.

Coke Paris 2014 4

And, a shot of the man himself in Paris.

Coke Paris 2014 1

Love the ‘x’ in Alix…

Vive la France!

Jan 05 2012
Email Twitter 2 StumbleUpon Linkedin Google Plus Pinterest

Coke’s Aussie Campaign, including a new font by Ian, was a huge success.

Thousands of Aussies votes have decided the 50 new names to appear on Coca-Cola bottles.

They will soon be able to share a COKE with Katie, Damien and Alison after casting more than thirty thousand votes to decide the 50 new names that will appear on bottles of COKE this month, for the final phase of the ‘Share a COKE’ campaign.

Following unprecedented consumer response to the launch of the original 150 names in October, the second phase of the campaign saw Coca-Cola give Australians a say in choosing the next 50 names. Consumers were invited to nominate the names of their friends and loved ones for consideration and share a story to explain why they would like to share a COKE with that person.

The final shortlist of names was then put to public vote on the Coca-Cola Facebook page