This is the title of an excellent article written by Anthony Wing Kosner and published in Forbes online.

Here’s the first paragraph:

How do you translate Coca-Cola into Singaporean English? How about, “Hug Me”? That’s the premise of a new marketing campaign that Coke has launched in Singapore. But what makes this newsworthy, at least for me, is that the message is being sealed with a gesture.

Read the rest here.