Ian Brignell lettering, logo and font design
work news foundry
work news foundry
Skip to content
  • Home
  • About Ian
  • News
  • Welcome
  • Work

Ian Brignell is

Ian Brignell Lettering Design
custom lettering,
logos and fonts
retail fonts
Nov 12 2013
Email Twitter 2 StumbleUpon Linkedin Google Plus Pinterest

Iconic brands are the stories we tell: new ChapStick logo

It’s the late 1970’s and I’m night skiing.  My jeans are soaked through and my ass is cold but no one could be happier as I sit back into the ice encrusted chairlift and relax as it swings me back up the hill. Snowflakes twirl through the spotlights running along the side of the lift, Raindrops-are-falling-on-my-head wafts, I have three things only in the pocket of my jacket and it’s all I’ll ever need: tissues, a two dollar bill and my cherry flavoured ChapStick.

Chapstick original

It is a discussion Ian and I have all the time; what is the defining characteristic of an iconic brand besides longevity? I think it is when a brand narrative jumps the corporate barricades and lands smack in the middle of our own lives and becomes a part of our personal story.

When Ian was hired to work on the new logo he was especially thrilled because ChapStick is part of his story, too. Skiing, windy/frigid bus stops…it seems incredible now but back then ChapStick was the only choice we had for lip protection besides lipstick and petroleum jelly.

Here’s the old logo then the new logo by Ian. He calls this kind of close-in redesign an evolution.

chapstick orig. logoChapstick pkg 2013

 

Post navigation

← Stingrays and Lions and Tigers – oh my! Stuff Ontario loves →
About Ian

The Editor

My name is Catherine O'Toole
and I am Marketing Director for
Ian Brignell Lettering Design.
I write/curate all posts in NEWS.

Recent Posts

  • PARAMOUNT wordmark by Ian Brignell looks good with @chrissyteigen!
  • new PARAMOUNT logo by Ian Brignell
  • Ian Brignell and jkrGlobal at the Clio Award Gala 2016 in NYC
  • Clios 2016 Gold for Budweiser redesign by jkrGlobal and Ian Brignell
  • new SEARS Canada logo by Ian Brignell

Archives

Colophon

This site is rendered in Brignell Slab and Brignell Big typefaces.

Categories

  • "You"
  • Ask Ian
  • Awards
  • Books
  • BUDWEISER
  • Cocktail Hour
  • COKE
  • Coke Font
  • Crests/Heraldry
  • Fans
  • Fonts
  • Ian Brignell Everyday
  • Ian Custom
  • Ian on Dribble
  • IB Type Inc.
  • Illustration
  • Interview
  • LOGOS
  • Marketing
  • Masthead/Cover
  • Monogram
  • New Logo
  • News
  • Press
  • Talks
  • THE STORY
  • Typography
  • Uncategorized
  • Video
©1988- Ian Brignell. The LETTERING logo is a trademark. ©1988 Ian Brignell. All rights reserved.