Ian was mentioned in a review of Western’s new identity. Read the article here.
Dec 13 2012
Tag Archives: Western
Jan 30 2012
Marketing Magazine on the Western University identity
Tech Vibes on Western rebranding
Western University Rebranding Brings Transition to Light
This rebranding movement has been the source of a lot of controversy amongst alumni and the student population. There’s also been a lot of conversation about the $200,000 that was spent on this initiative, the majority of which went into consulting.
The more tangible results of this project besides the new name consist of a new logo, a richer shade of purple, and a custom font designed by font wiz Ian Brignell.
Read the complete article here.
Jan 26 2012
Western Communication
Western draws from rich history with new visual identity
The new brand sees Western transition from the Tower logo (adopted in 2000) in favour of an updated version of the shield that appears in Western’s coat of arms. The new logo is coupled with a custom font, created by designer Ian Brignell, who also created a custom font for Harvard University. Both the font, to be registered as ‘Hellmuth’ and the logo will be used to distinguish the overall university, and its faculties and units.
Read the complete article here.