Western University Rebranding Brings Transition to Light

This rebranding movement has been the source of a lot of controversy amongst alumni and the student population. There’s also been a lot of conversation about the $200,000 that was spent on this initiative, the majority of which went into consulting.

The more tangible results of this project besides the new name consist of a new logo, a richer shade of purple, and a custom font designed by font wiz Ian Brignell.

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