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Ian Brignell Lettering Design
custom lettering,
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Jan 27 2016
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the Budweiser redesign is “Great. Great. Great.” says Armin Vit

Budweiser by Ian Brignell (2015)

Hirez Budweiser label, all lettering and logo by Ian Brignell (2015)

Read the whole article at underconsideration.com.

The article is excellent with lots of images, as usual. JKR and Ian Brignell worked on this project for 2 whole years. Here’s Armin’s final paragraph. Is he gushing? I think he’s gushing…

“I realize I’m starting to sound like a broken record but this is really outstanding work. There is no high-end concept going on and there is no heavy-handed demographic-targeting agenda, it’s simply a commitment to designing the absolute best-looking packaging possible with attention to detail at every turn. No other mass consumer product looks this good and polished on the market right now. Well done, Budweiser, well done.”

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← new BUD LIGHT logo profiled at Brand New (underconsideration.com) New WILD TURKEY logo by Ian Brignell →
About Ian

The Editor

My name is Catherine O'Toole
and I am Marketing Director for
Ian Brignell Lettering Design.
I write/curate all posts in NEWS.

Recent Posts

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