Jan 05 2012

10 questions for Ian Brignell

From an online interview by Helen Neville. This is just a sample. You can read the rest, here



1. You have created some of the most recognizable logotypes in the brand landscape. Which is your proudest feat and why?
I think one of my favorites was the Esteé Lauder Pleasures script, because it was the first truly international mark I created. It was also a brand new fragrance for Esteé Lauder in a market (younger women) that they hadn’t really competed in before. I was thrilled that it sold extremely well for them. I can’t take all the credit, of course, but it made me very happy just the same. I also liked Burger King, because that’s when my kids actually understood what I did for a living!
2. Is it old fashioned to call a logo that is made out of letters a logotype?
Nope. People use the term logotype, wordmark, logo, or mark interchangeably. I don’t get too hung up on the…